I always believe that small, non-governmental organizations (NGOs) contribute to the world in many ways—and sometimes these organizations are not even aware of their impact. That’s why I founded CoachingONG last May.

In the past, I worked with international agencies that supported community-based organizations. Many times these agencies could not even provide financial support to the local NGOs because they were simply not ready to receive funds.

Simple things like fundraising support, social marketing, and donor and communication systems made a huge difference for NGOs. Fundraising is becoming increasingly competitive and small NGOs are having a hard time competing with larger international organizations for support from institutional donors.

In order to address this problem, I have formed CoachingONG, a group aimed at helping local organizations (national and international) create social value that can be perceived by local and international donors.

CoachingONG offers solutions for fundraising, social media strategy, branding, coaching and communications. I believe that the old fashion “consultancy” does not give real results, so I introduced coaching methodology as a new way to work with people who want to change their traditional model of operating.

Simple is the key. I am not interested in approaches that result in a 200-page document. I believe transformation happens when people change their way of thinking; that is my goal as a NGO coach.

I want to talk to people about their fears and doubts, and at the same time work with them on new approaches aimed at producing more effective and real results for their NGO.

I share all of this on my blog, www.coachingong.com. I will hold the first NGO coaching event of the year called “Conversatorio sobre Estrategias de Recaudación de Fondos.” The event will take place at Casa de Cafe in Los Robles, on Feb. 9.

Everyone who wants to join me is invited to attend. The cost is $15. I look forward to sharing ideas about raising money over a nice mug of coffee.

If you are interested in this event, please send me an email at i[email protected] and your place will be reservation list.

Diana Ramirez Marecos is a Paraguayan who has been living in Nicaragua for about two years. She has a master’s degree in management and politics from the University of Chile. Her passion is to help people to improve their performance and contribute to the world through social organizations that change peoples’ lives with their work. CoachingONG aims to increase the sustainability of local NGOs.

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